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How to Start and Run a Successful Subscription Box Company, by Katherine Raz, Laurie Stark, Sravan Kumar
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Ready to quit your day job and make a living doing what you love? It's time to take your subscription box idea from concept to reality!
From formalizing your idea and approaching potential vendors, to pricing the boxes, managing fulfillment, and financing your first year, this insight-packed book features exclusive advice and ideas from successful subscription box company entrepreneurs.
“I found it very comprehensive!”
— Kelly Hanson, owner of Kelly Kits
“Lots of great tidbits in here. It was a good reality check for me to read this.”
— Nichole Smaglick, owner of Cooper & Kid
What you’ll learn:
How to Market a Subscription Box Business
Make sure you’re reaching the right target market by providing a unique value in the marketplace. Find bloggers and influencers and get coverage in national media.
How to Price a Subscription Box
Learn how to conduct an accurate market analysis for your subscription box model. Determine what to charge for your subscription box and what the potential market size is so you can make revenue projections.
Approaching and Working with Vendors
Find the right vendors to work with and get tips on best practices for approaching vendors and negotiating deals. Learn how far in advance you’ll need to plan vendors and products each month.
The One Small Thing That Means Disaster for Your Business
Subscription commerce isn’t new, but subscription boxes are a relatively novel idea. Why do so many of them fail? Because they don’t understand the one secret of subscription commerce that will make or break a subscription box business.
- Sales Rank: #257592 in eBooks
- Published on: 2015-07-19
- Released on: 2015-07-19
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
Very helpful if you're thinking of getting into the subscription box business!
By Kumari
I've been thinking about starting a subscription box business but have held back because I assumed it was a passing fad. This book was awesome, actually, because it addresses that fear and gives you a couple of ways you can make your company more sustainable as people's interests change. The fact that it's based on real interviews with box owners was helpful. Most useful were the formulas on how to calculate subscriber churn rate, etc. I would recommend this book for that detailed information alone.
3 of 3 people found the following review helpful.
A thorough and engaging view on an emerging small business sector.
By Chris Karr
Extremely clear and engaging explanation about the nuts and bolts of subscription box companies. I'm not looking to be in the business of starting such a thing, but from a "here's how things work", the book was filled with a ton of facts, instructions, and advice from successful entrepreneurs in this space.
3 of 3 people found the following review helpful.
Must read!!! Great resource for those who are considering not only a subscription box business, but any business!!!
By Arica Hilton
I bought this book a few months ago and have read it numerous times. It is thoroughly researched and concisely written. Practical, instructional and inspirational-all rolled into one beautifully written book. Highly recommended!!!
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